Brand Partnership Activation
A joyful multi brand activation celebrating the 70th anniversary of Eloise at the Plaza. This event was hosted at E.A.T. Gifts on the upper east side of Manhattan.
Design and Production by Anna Lewis
This was a collaborative effort between official Eloise licensees—including Eleni’s Cookies, Yottoy, June St. George, and Rachel Riley. The event featured a whimsical lemonade and cookie stand and a curated display of Eloise merchandise.
As the first in a series of anniversary activations, the event introduced the celebratory campaign in a playful yet refined retail setting.
