Brand Partnership Activation

Hosted in collaboration with the iconic Plaza Hotel in New York City, this multi-brand activation is the second in a series of events celebrating the 70th anniversary of Eloise at the Plaza.

Concept, Design and Production by Anna Lewis

Event Photography

This was a collaborative effort between official Eloise licensees—including Rachel Riley, YOTTOY, and Eleni’s New York. The event featured immersive activities for children both inside and outside The Plaza Hotel, such as a scavenger hunt, colouring and puzzle station. and a whimsical lemonade stand outside the hotel.

This is the second in a series of celebratory events for the 70th anniversary of Eloise at the Plaza.

In the Press

Timeout, Published July 14, 2025

NBC 4 New York in Taxi TV, Aired July 17, 2025

Resident, Published July 24, 2025

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Brand Activation: Eloise x E.A.T.